The video for the 'uses and gratification' model

The ‘uses and gratification’ model in GTA

The ‘uses and gratification’ mode in GTA

Escapism – you would play this game to get away from the real world, in this clip this person might get a virtual girlfriend because they don’t have one in the real world on the other hand you could forget about real life and only concentrate on making yourself a stable life on the game

Diversion and amusement – this game could pass the time and you could be entertained for hours, this could stop you from being bored however some people can get addicted and playing they came can become a chore rather than a hobby

Social interaction – if in real life someone is shy and quiet this game could give them more confidence to talk to people online and feel more comfortable but if someone plays the game constantly they could become unsocial at school and end up not enjoying talking to real people

Part of social life – withy the new online friends they could become close and them meet up and go out however you can end up wanting to meet a friend but they might not be who they say they are and you could put yourself in danger by going out of their way to see them

Identifying with others – because their online friends have similar interests they have a conversation topic and then learn new things about each other and become closer friends

Learning – with online friends you could learn new social skills but you could also learn things in the wrong way, for example after watching this clip a young boy could thing that this is the correct way to get a girlfriend or in a violent part of the game someone might think that that is the correct way to act each day giving them the wrong ideas.

Changing the meaning

Here I have changed the meaning of the image using text, above is the original image, by adding text the image could become something different; and advert, a meme or a poster. For the first image i added the text "domestic chores are not just for women" meaning that they should not be based on gender. The next image has the text "tied to the sink", these play on words suggest that women are attached to the sink and could be slaves. On her wrists there a many bracelets, this could also be seen as ropes our chains keeping her working.