Dominant reading: the audience uncritically accepts the preferred (or intended) meaning of the text.
The text below implies Obama is speaking and is saying that him the Queen and the British people are friends, the Mirror is assuming that we care about both him and the Queen.
Negotiated reading: the message is partly accepted and partly rejected.
Some people might not care about one of them and not be interested in the article. Some people might dislike either the Queen or Obama.
Oppositional reading: the audience rejects the message.
Some people might not care about either of them and not be interested in the article. They could not support either the Queen or Obama or they could live in a different country and this news might not affect them.
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