The video for the 'uses and gratification' model

The ‘uses and gratification’ model in GTA

The ‘uses and gratification’ mode in GTA

Escapism – you would play this game to get away from the real world, in this clip this person might get a virtual girlfriend because they don’t have one in the real world on the other hand you could forget about real life and only concentrate on making yourself a stable life on the game

Diversion and amusement – this game could pass the time and you could be entertained for hours, this could stop you from being bored however some people can get addicted and playing they came can become a chore rather than a hobby

Social interaction – if in real life someone is shy and quiet this game could give them more confidence to talk to people online and feel more comfortable but if someone plays the game constantly they could become unsocial at school and end up not enjoying talking to real people

Part of social life – withy the new online friends they could become close and them meet up and go out however you can end up wanting to meet a friend but they might not be who they say they are and you could put yourself in danger by going out of their way to see them

Identifying with others – because their online friends have similar interests they have a conversation topic and then learn new things about each other and become closer friends

Learning – with online friends you could learn new social skills but you could also learn things in the wrong way, for example after watching this clip a young boy could thing that this is the correct way to get a girlfriend or in a violent part of the game someone might think that that is the correct way to act each day giving them the wrong ideas.

Changing the meaning

Here I have changed the meaning of the image using text, above is the original image, by adding text the image could become something different; and advert, a meme or a poster. For the first image i added the text "domestic chores are not just for women" meaning that they should not be based on gender. The next image has the text "tied to the sink", these play on words suggest that women are attached to the sink and could be slaves. On her wrists there a many bracelets, this could also be seen as ropes our chains keeping her working.

Representation revision notes

Revision notes

Representation is a mixture of :

-       the actual thing being represented

-       the values/attitudes and lifestyle (VALs) of the people/institutions constructing the representations 

How truth is represented in the media (Hillsborough – the front of the SUN newspaper)

Representations of people in reality TV - stereotyping

Truth is ‘contested’

Stuart Hall – theories of representation

Visual representation – the image

‘Representation and the media'

The 3 main approaches:

-       Reflective – the media is a reflection of real life eg documentaries, the news !NOT horror films!

-       Intentional – that representations are all from the producer eg propaganda (persuasive)

-       Constructionist – a mix of reflective and intentional, seen ad a response to the weaknesses in those other 2 responses

Representation in advertising –

Types of audiences:

-       mass: catering to a broad and nonspecific mainstream audience

-       niche: a narrowly defined group on nonmainstream consumers

-       primary: the readership who the magazine is most directly targeted at

-       secondary: other demographics who may purchase the magazine but are not that interested ( can spread info – advertising )

Circulation – how many people buy the magazine

Readership – how many people read the magazine

Dominant reading – the Audience uncritically accepts the preferred (or intended) meaning of the text

Negotiated reading – the message is partly accepted and partly rejected

Oppositional reading – the audience rejects the message

Target Audience – a specified audience or demographic group which a media text is designed for

Demographic – the characteristics of human populations and population segments used to identify consumer markets

Social grade boundaries

A: upper middle class

B: middle class

C1: lower middle class

C2: skilled working class

D: working class

E: those at the lowest end of subsistence

Mode of address – how the text speaks to the audience and involves them

Intertextuality – the shaping of a texts meaning by another text – referencing a film in a different film

Polysemy – lots of meanings

Anchorage – fixing the meaning if the advert with a logo etc

Online Digital Media Product

Eva Online Digital Media Product Ppt by eva on Scribd

Codes and Conventions of a Horror film

Codes are systems of signs with create meaning:

• Technical codes - equipment is used to tell the story (camera work)
• Symbolic codes - whats beneath the surface (a characters action shows feeling)

Some codes fit in both categories (music)

Conventions are the generally accepted ways of doing something, all genres of film have certain conventions which we expect to see (cliches)

Examples of horror conventions:

• Secluded location - the woods, abandoned places, summer camp
• Characters forget about threat - forgotten deaths, curses
• Cut power - electricity, candles/gas lamps, phone lines
• Strange noises - someones goes and investigates
• Running up the stairs - instead of going outside to possibly get help they run upstairs to get into a 'safe' place
• Victim trips over - gets slower down but sometimes makes a close escape, they became vulnerable 
• Vehicle won't start - motorbike, car etc
• Fake scare - door slamming, phone ringing, birds fly out of trees, looks into a mirror
• Warnings are ignored - someone has a bad dream/nightmare about the trip but they go anyway, a rumoured curse about an object but get take it anyway
• Death in first 5 minutes - uses to set the mood for the rest of the film 
• X years before / later - gives explanation and makes the story more clear
• Stormy night - childhood fear of thunder 
• Short cut - going down a beaten track, somewhere where no one can help, take advice from a creepy local and become alienated

Scream mask - Intertextuality

In the film Scream the mask worn was taken from a painting by Edvard Munch, the painting named 'The Scream' was the starting point for the mask and the film.

The Painting was completed in 1893, the inspiration was his own experience with insanity, this could be seen as a self portrait because this was the way Edvard could of viewed himself.

This painting is referenced in many films, the most well known is the film scream, the familiar mask we all know took its inspiration from 'The Scream'.

Another widely known film is Home Alone, the classic front cover of the screaming boy has and obvious resemblance to 'The Scream'.

Intertextuality in Films

Intertextuality - Family Guy and Star Wars

Intertextuality- Scary Movie and Scream

Newspaper cover analysis

Dominant reading: the audience uncritically accepts the preferred (or intended) meaning of the text.

The text below implies Obama is speaking and is saying that him the Queen and the British people are friends, the Mirror is assuming that we care about both him and the Queen.

Negotiated reading: the message is partly accepted and partly rejected.

Some people might not care about one of them and not be interested in the article. Some people might dislike either the Queen or Obama.

Oppositional reading: the audience rejects the message.

Some people might not care about either of them and not be interested in the article. They could not support either the Queen or Obama or they could live in a different country and this news might not affect them.

Its nice that - Closed advert

Closed advert:

LINK: <iframe width="560" height="315" src="https://www.youtube.com/embed/fFFQvVdSmtY" frameborder="0" allowfullscreen></iframe>



This is a closed advert because al throughout the video we don't know what is being advertised, there are no words telling us what the product, at the end we are still only told the website name and the audience still don't know the products being sold, the only information we are given is that it is a product for dogs. The website name is Hindquarters which still gives us no information about the products

online digital media product powerpoint

Eva Online Digital Media Products by eva on Scribd

Its nice that - Open Advert

Closed Adverts  :

These are Calvin Klein adverts, they are closed because the logo is clearly in the centre of the image. The logo anchors the advert showing people the brand, there is nothing in this image which could make people thing id is for something else. they clothing they are wearing are wearing are Calvin Klein, this is more clear in the first image as the brand name is written in them.

storyboard

Encoding

The 'people' we see in the media are not people but a constructed image of them. The construction is a process of selection, presence and absence.

How presence and absence create a representation of an image

During this exercise we discussed that this image is well lit, there are no shadows and the image is clearly visible. We decided that Amiee looked very weak in this photo, one of the reasons is because it has been taken from a high camera angle, so we are looking down on her. This makes her look less powerful. We also decided that this image was the least polysemic( has the least amount of meaning ) because her actions are clear and show that she is doing a traditional womans job; washing up. In our group we decided that this was a very stereotypical image, because she is a woman and some people say that cleaning is all women are good for and they shouldn't have jobs or do manual labour.

To improve this image we could of thought about the surrounding more, we could of either covered the paintings on the wall to make it unclear that we were in a classroom or we could of taken the image from a higher angle or even just take a photo of the hands in the sink to remove the surrounding walls, the only problem with this idea would be that it wouldn't be as clear that the photo is of a woman and the photo wouldn't be as effective. Using the props we had we used everyday objects, for example Amiee was using a cloth to wash up a mug, the props around the sink were soap and a cloth which are regularly used around the sink. To try and make this shot more realistic we removed the paint pots and brushes.

   

Representation of Adverts

LINK: Sarah's Story - Motor Neurone Disease Association

My thought on the representation:
I think the people watching the advert may get confused with the message, the advert is unclear on what it is showing until the end when it says it. i though the advert was for help against sexual harassment; her clothes her being stripped off her and it looked like she was being beaten then dragged across the floor. i thought the stripping was unnecessary and the shots of her body were not needed. i think this advert would not of been a man because men are not made to look week and women are easy targets.

Those who might challenge the representations:
I think people with this disease would see it as unrealistic and would be offended. also feminists would challenge this advert because its a women being dragged around and undressed showing their weaker than men and less powerful.

Those who might accept these representations:
I think fundraisers and charities would support this advert because it makes the illness look painful making people want to help and donate.

pre production unit 4 part 2

Eva Pre Production Unit 4 Part 2

My Big Fat Gypsy Wedding - analysis

My Big Fat Gypsy Wedding - analysis
Mr Berriman's lesson

Bright colour’s, florescent, sparkles, unique and outgoing dresses, crowns, exaggerated, over the top, old fashioned mixed with the modern day
Lots of decorations - flowers Crowded, lots of people, drinking, talking, screaming, shouting, beeping cars, traffic
Big arrivals- horse and cart, helicopters
Revealing clothing, tracksuits
Slang
Music: organs, slow build up to climax the is upbeat and happy/jolly
Film crew, lots of attention


My Big Fat Gypsy Wedding Feb 17, 2010
https://www.youtube.com/watch?v=2HAUmII_hcg

pre-production unit 4

Eva Pre-production Unit 4